About Me.
I grew up in Southern California, shaped by an active, outdoor lifestyle that instilled in me an early appreciation for movement, light, and the natural world. That foundation has remained a constant thread throughout my life, even as I’ve lived and worked across global creative capitals including London, Milan, Tokyo, and New York. Each city deepened my perspective—exposing me to distinct cultural rhythms, design sensibilities, and ways of storytelling—while reinforcing the importance of point of view.
I’m driven by a passion for creativity rooted in authenticity: work that feels intentional, culturally aware, and emotionally resonant. Whether building brands or crafting visual narratives, I’m most inspired at the intersection of global perspective and grounded, real-world experience.
Experience
2022-Present
Ralph Lauren
Head, Concept Design
RLX & World of Sports + Men's Eyewear & Jewelry
-Direct global creative vision across multi-category product, marketing, retail, and digital experiences, ensuring cohesive brand storytelling and aspirational positioning.
-Lead cross-functional collaboration with global merchandising, marketing, and UX/UI teams to define seasonal brand direction aligned with business priorities.
-Present seasonal creative vision directly to founder and executive leadership, securing alignment on brand strategy and execution.
-Manage and inspired a global team of 15+ designers for both menswear and womenswear, across apparel, accessories, footwear, eyewear, and jewelry, fostering innovation, collaboration, and design excellence.
-Oversee seasonal campaigns, product storytelling, influencer content, and community-driven experiences, ensuring cultural relevance and brand consistency.
-Review and implement consumer insights to translate cultural trends and consumer behavior into actionable, aspirational creative concepts.
-Deliver a unified visual language across global markets while maintaining brand heritage, luxury positioning, and commercial performance.
- Directed digital-first campaigns across all digital platforms, including UX/UI, web, email, and social media, optimizing performance-driven storytelling.
-Partner with PR, Talent, and external partners on athlete, influencer, and community campaigns for major events, including US Open, Wimbledon, and Ryder Cup, integrating product storytelling into seasonal brand narratives.
-Balance brand creativity magic with business strategy, growing RLX revenue from $55M to $75M and increasing seasonal event sales (US Open: $2M to $11M; Wimbledon: $4M to $10M) over three years.
2020-2022
Ralph Lauren
Senior Director, Concept Design
Purple Label, RLX & World of Sports
2019-2020
Ralph Lauren
Director, Men's Concept Design
Purple Label
- Led a comprehensive creative reset for Purple Label, shifting from short-term trend chasing to a strategy rooted in brand core identity, luxury heritage, and elevated storytelling.
- Re-established visual and narrative guardrails for silhouettes, proportions, materials, and finishing to ensure long-term brand consistency across apparel and accessories.
- Developed a year-long, core-neutral color palette system, creating season-to-season consistency while enabling seasonal novelty.
- Built a modular color architecture that preserved brand DNA while supporting flexible seasonal innovation.
- Reinforced product discipline across seasonal assortments to align with brand ethos, luxury positioning, and commercial objectives.
- Partnered with merchandising to optimize SKU architecture, assortment adoption, and margin performance, ensuring alignment between creative vision and business strategy.
2013-2019
Ralph Lauren
Director, Research & Design Development
Purple Label
2012-2013
Ralph Lauren
Senior Designer, Leather & Fabric Research
Purple Label
2010-2012
Ralph Lauren
Designer, Leather & Fabric Research
Purple Label
2008-2010
Ralph Lauren
Associate Designer, Leather & Fabric Research
Purple Label
2018-2024
Anve Swimwear
Founder &
Executive Creative Director
-Founded and directed a direct-to-consumer lifestyle swimwear brand, leading all aspects of creative, product, and brand strategy.
-Defined brand vision, visual identity, and consumer voice, translating lifestyle insights into cohesive seasonal collections.
-Oversaw end-to-end product development, including design, materials selection, fit, patterning, and vendor management.
-Built annual color palettes and seasonal concepts grounded in brand DNA to ensure long-term visual consistency and aspirational lifestyle positioning.
-Developed seasonal campaigns, digital content, and influencer partnerships to drive brand awareness and e-commerce growth.
-Managed marketing strategy across website, social media, email, and lifestyle partnerships, integrating digital storytelling and performance-driven creative.
-Launched multiple collections achieving direct-to-consumer sales growth and recognition in competitive lifestyle markets.
2007-2008
Bobby Jones
Designer
Men's Sportshirts, Knits & Sweaters
2006-2007
Giulinano Fujiwara
Designer
Men's Runway
Education
2002-2005
American InterContinental University
BFA, Dual Degree in Fashion Design & Fashion Marketing
1999-2001
School of Business
Undergraduate